BRIEF
Creating a Branding Identity for Love Bite Café & Bakery. Love Bite Café & Bakery Sowetan coffee shop, roaster and bakery, specialising in working with the best coffee grains in South Africa. Thus It was imperative that it I retained the traditional Kasi angle to the concept of a love bite or a hickey which is known to be a bruise or bruise-like mark caused by the kissing or sucking of the skin, usually on the neck or arm. Love Bite aims at serving good quality coffee and has the best bakeries in the entire Sowetan Township,giving their customers bites to fall in love with.
Solution
We re-imagined how love is symbolized by a heart icon, then had a look into the coffee and bakery motifs by adding a bite off to the heart, as a symbol of eating your heat out in this coffee shop.
Not forgetting the brand being one that serves for a new pop culture in the area, we added a funky typeface, adding a disruptive accent to the design.
A more contemporary feel is created when the logo is juxtaposed to the chosen typefaces. This levels the overall sense of the composition.
Also, to help identify the target market, we included icons that fit the different personalities that would visit the coffee shop.
